Is Fuji going where I want to be?

 In For Photographers

In the past years, we have switched between being Canon shooters, to use the Fuji X series. In past posts, we have expressed our love for these small, yet powerful cameras; however, the latest development Fuji is offering us may not be going in the direction that won us over.
The latest lenses we have either bought, tried or seen, have few things in common: they are good lenses, yes, but they are BIG and heavy.
Quality of your gear is paramount; however, to meĀ there is a balance between quality and size, at least in my opinion. Take the 35mm f/1.4: it is an excellent lens, maybe not comparable with a Canon 50mm f/1.2, but it is sharp, quite fast at focussing and light. I love that lens.

Why I fell in love with Fuji

When I tried the Fuji X-Pro1 I felt like another person. The camera was light, was more an extension of my arm and eyes than a camera and it won me over. Then I really found my camera, the x100s: super light, amazing balance between quality and weight, exactly what I wanted. It made me fall in love with photography once more!
I fell in love with Fuji because they produced a range of cameras that were inconspicuous, light but powerful, with great sensors without the need of having a full frame sensor.
The Fuji X were the cameras that blended in with the environment, the cameras that you put in your pocket.

Firepower? Do I need it?

I am sure that certain photographers really need cameras with more firepower. Studio photographers who are looking to blow their images as big as a wall or sport photographers who need to capture speeding racing cars. I am not one of them. The fastest moving thing I shoot are children (not as fast, but much more unpredictable than racing cars) and I have always valued the emotions a photo carries more than its sharpness.
I am sure that many colleagues need all the firepower in the world, but I bet that for 99% of the photographers out there, the Fuji X series meets the requirements (and surpasses them).
If you are a Fuji X shooter, do you really need all that power at the expenses of portability?


Zack Arias called it the “GAS“: Gear Acquisition Syndrome. It is the need certain photographers have, to own the latest and best gizmo for their cameras. f/1.8 is not enough, you need that very expensive f/1.4 or the stupidly expensive f/1.2. 16 mega pixels are not enough, you need at least 24!
Actually I don’t.
My question is: do we need to pump up quality losing Fuji’s portability

Quality VS Weight

My camera, the x100t, weights 440grams, one of Fabiana’s lenses 650… and no, her camera is not included! Now, the size and weight of the lenses Fuji is producing skyrocketed from 180 grams to 650, more than doubling in size. Aren’t we going back to Canon’s standards?
Yes yes, you are absolutely right, those glasses are amazing, sharp and whatever not, but my camera bag with two cameras and three lenses for a sliver more than a kilo is one of the things that made me fall in love with Fuji.
I laughed when fuji released their marketing campaign with the evolution of the photographer. I feel that they are now going back.

I will still enjoy the lightness of my x100t, and the X-E2 with the 35mm f/1.4on top of it. I may stretch to the 56mm f/1.2, but to me the other new lenses fall short. I value portability much more than the pixel perfect element. I like my ONA Bowery bag, and I like the fact that with it I can bring my craft around.
Long live small portable cameras, who give us the possibility to photograph what we see in a simple, inconspicuous way.
Long live this even at the expenses of the latest, super sharp, super duper lens who put yet another barrier between us and our subjects.

Keep It Simple!

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Showing 2 comments
  • davidphoto

    When I first got into photography at age 16 my camera was a used Olympus OM 35mm – another small, portable device. I only ever had the 50mm standard prime. While there were photography magazines showcasing amazing lenses, ‘GAS’ didn’t really exist. Once you had a solid camera it was all about the art until you genuinely reached its limitations. When I got an automatic Nikon film camera I had a couple of cheapish zoom lenses.

    When I went digital in the mid-2000s with Canon and started going commercial jobs I went gear mad – 70-200, 17-40, 28-70, 85 and 50 primes, several flash guns. Loads of Bowens kit. Assorted gizmos galore.

    Now I still use my Canons but 75% of the time I use my Sigma 50mm, my Canon 85mm for a tighter portrait here and there and only really use the expensive, rather heavy zooms occasionally for PR work or when shooting kids running around outside on portrait shoots.

    For my own personal photography it’s 95% 50mm with the 85 on standby. In a sense, I’ve returned to something similar to what I had when I was 16. Simple. Unfussy. Less gear-led.

    • Carlo Nicora

      Hi David,

      I totally see your point and I agree. Today, after having tried my many cameras, lenses and gizmos, I use my x100s as it was the only camera I need. Yes, from time to time I steal Faby’s 56mm (relative 85), but I could live with my small beautiful light camera forever, understanding its boundaries better than most!

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