40? Your Life Starts Now!

2012 has been a challenging year, so I was pretty excited to drink to its farewell and embark in a fresh list of new year's resolutions. Then it hit me that January brings also a new Birthday for [...]

Gifting Photos to someone you love (and that includes you)

A Photo Is A Memory Forever

When our son Ethan was born, on a cold afternoon of a snowy day in December, Fabiana and I embarked in an incredible journey: a photo for every day of his [...]

Dress to Impress? “How to” and “Where to” In England!

I have to admit that my sense of style, the one I have inherited from my "being Italian" has often been under scrutiny of the English life in London. From the first eyebrows raised when [...]

Good Communication is the Key to Good Photos

What is a good photo? A good photo is something that you treasure because every time it speaks to you and tells you its story. It is something that makes your heart skip a bit and feel a little [...]

Why Google Adwords is not performing for your Photography Business? Part 2

Campaign, Ad Groups, Ads and Keywords: the structure of Google Adwords

In a